Sun - 21.01.2018

Tages-Anzeiger app mixes TV streaming and editorial expertise

Tages-Anzeiger app mixes TV streaming and editorial expertise

As print sales across Europe decline, what's a paper to do? As we reported earlier this week, taking advantage of different types of media is one option.

Swiss national daily Tages-Anzeiger has taken a step in this direction with the launch of a TV streaming app for iPad called TV Sélection. The paper is offering its users a choice of TV programs, feature movies and documentaries from over 100 channels hosted through TV streaming service Zattoo.

Why would users go to the app, rather than straight to Zattoo itself? This is where the editorial experience of the Tages-Anzeiger kicks in. Journalists from the paper's culture section will curate and select the best programs to create what Computer World calls "a more personal experience" that eliminates "aimless channel-flicking".

Programs are stored on part of the app called 'Total Recall' and can be viewed for a limited period after they are first made available.

The app is free to download and use for seven days. After that charges kick in of 7 francs a month, 15 francs for 3 months and 45 francs for a year (€5.79, €12.40 and €37.22 euros respectively) Although the prices are low, they are more expensive than Zattoo itself, available for €2.50 a month, €6.90 for 3 months and €25 for 12 months.

It remains to be seen whether users will be happy to pay for the less crowded, more selective TV experience that TV Sélection offers, or whether they'll be reluctant to fork out more to be given less.

Sources: sfnblog, Tages-Anzeiger, Computer World, Zattoo, Persoenlich


Hannah Vinter


2012-01-18 18:21

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