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News Corp launches Xbox 360 apps

News Corp launches Xbox 360 apps

Barely a day seems to go by without a publisher launching a new app for Apple or Android. But now it's Microsoft's turn for a spot in the limelight, as Rupert Murdoch's News Corp announces its launch of a range of apps for Xbox 360.

Those who sign up to News Corp's Gold Subscription Package - costing £39.99 a year - will now get access to content from FOX, Fox News Channel, The Wall Street Journal and other News Corp media on their Xbox.

Most relevant to news publishers is the app from The Wall Street Journal, WSJLive. The app will offer four hours of live programming from across the Journal's other digital platforms. This will not only include content from the Journal's core new site, but also from its subsidiaries Dow Jones Newswires, Barron's, MarketWatch, SmartMoney and All Things D.

The FOX Broadcasting app and Fox News Channel app will give viewers access to news programs and to entertainment shows like The Simpsons, Glee, Bones and House. The apps will be integrated with Facebook, giving them a social dimension, and will also make use of Xbox Kinect's voice and motion control technology. Only "authenticated subscribers of participating cable and satellite television distributors" will be able to view Fox video content.

An app from the IGN gaming site will offer users previews, reviews, gameplay videos and live streams along with Facebook integration and voice control.

Writing for Broadcasting & Cable, George Winslow sees the launch as "another example of how gaming consoles are becoming an increasingly important platform for delivering content into the home."

It also shows how Microsoft is trying to use its interactive voice and motion-sensing technology to win power as a content distributor. The deal with News Corp is not the only example; the BBC reported yesterday that Sesame Street is launching interactive episodes for Microsoft Kinect.

Sources: The Guardian, IT ProPortal, BusinessWire, Broadcasting & Cable, BBC


Hannah Vinter


2012-01-11 14:11

Shaping the Future of the News Publishing

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