Date

Fri - 24.11.2017


Magazines Pull Back on Tablet Bells and Whistles

Magazines Pull Back on Tablet Bells and Whistles

When the iPad launched, magazines rushed to shovel expensive rich-media features into their tablet editions. But now that they have to create editions for the new Kindle Fire and Nook Color and their ilk, some are downplaying the need for often-expensive enhancements.

Publishers say their research shows having a tricked-out app isn't the highest priority.

Continue reading on Adweek

Author

Anton Jolkovski

Date

2011-12-01 09:54

Shaping the Future of the News Publishing


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