Date

Tue - 12.12.2017


Unaccounted For Readers

Unaccounted For Readers

Newspaper publishers need to quickly solve a troublesome equation. As carbon-based readership keeps dwindling, the growing legion of digital readers is poorly accounted for. This benefits advertisers who pay less for their presence.

Putting aside web sites audience measurement, we'll focus instead on the currently ill-defined notion of digital editions. A subject of importance since digital editions are poised to play a key role in the future of online information.

Continue reading on Monday Note

Author

Anton Jolkovski

Date

2011-11-29 10:25

Shaping the Future of the News Publishing


© 2015 WAN-IFRA - World Association of Newspapers and News Publishers

Footer Navigation