Date

Thu - 21.09.2017


Why Apple's virtual Newsstand is driving a surge in magazine, newspaper iPad app subscriptions

Why Apple's virtual Newsstand is driving a surge in magazine, newspaper iPad app subscriptions

by Jeff Sonderman

A couple weeks ago I predicted that Apple's virtual Newsstand for iPads and iPhones would provide "a little more convenience for the user, and a little more discoverability for the publisher -- but nothing here is a game-changer."

I stand by the first part of that diagnosis, but it's now clear there is something game-changing about Newsstand. Since Apple launched it last week in the latest version of its iOS operating system, its impact has been immediate and significant. Many Newsstand apps now rank among the top free apps overall, and magazine and newspaper apps are benefiting from a surge of downloads and subscribers.

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Author

Anton Jolkovski

Date

2011-10-24 17:22

Shaping the Future of the News Publishing


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