Date

Fri - 17.11.2017


Sir Martin Sorrell: We Have to Get Consumers to Pay for Their Content

Sir Martin Sorrell: We Have to Get Consumers to Pay for Their Content

by Andrew Keen

It's Stream time again. Last year, when I interviewed Sir Martin Sorrell, the co-founder and CEO of WPP at the company's annual Stream unconference in Athens, Sir Martin argued that "free=fail." And this year, Sorrell, who presides over the world's largest advertising company, a global leviathan with 153,000 people working in 2,400 offices in 107 countries, was equally scathing in his attack on free online content.

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Author

Anton Jolkovski

Date

2011-09-22 10:57

Shaping the Future of the News Publishing


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