Date

Thu - 21.09.2017


The Staff Recommends turns book suggestions and advertorials into a potential business model

The Staff Recommends turns book suggestions and advertorials into a potential business model

For many journalists there's something halting to the phrase, let alone the idea, of an "advertorial publication." After all, advertorials are something of a boogeyman (but a boogeyman with a checkbook, which is nice) in the straight-journalism world, products that look, walk, and talk like news content -- but that are, in reality, advertising. They play into all the deep-seated feelings journalists generally don't like to acknowledge about how the bills are paid and about the tricky relationship between advertising and news.

Continue reading on Nieman Journalism Lab

Author

Anton Jolkovski

Date

2011-08-02 12:26

Shaping the Future of the News Publishing


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