Thu - 23.11.2017

Strategic Outsourcing

Strategic Outsourcing

The Bangkok Post just wasn't getting value from its in-house IT department. There were 25 people on staff, costs were increasing, and the in-house skills were behind the industry standards.

"IT itself just wasn't supporting the business," says Pichai Chuensuksawadi, Editor-in-Chief of the Bangkok Post, during Publish Asia 2011, being held in Bangkok from 27 to 29 April.

"It wasn't supporting the advertising department so they could do their job. When there were problems in editorial, they were slow to respond, they had a wait-and-see attitude."

Anthony Arundell, Director of Eastern Tech Service, says outsourcing isn't a one-size-fits all proposition - every company has to manage its own needs.

In the case of the post, it was a three-step process: first assess the current environment, the second was the establish a strategy, and the third was to draw up a road map of expectations.

"Outsourcing is like a marriage - we go to bed together, we wake up together," says Mr Arundell. "There has to be trust in the relationship, it's a long-term relationship."

Some of their lessons:
- The service level agreement is a critical driver of change - it has to be based on business objectives, not IT objectives.
- The process needs to be measured daily.
- The IT company must understand the news business - that it works on deadlines and must produce news very quickly.
- Expect delays in the system - people don't want to change.


Anton Jolkovski


2011-05-02 10:01

Shaping the Future of the News Publishing

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