Date

Wed - 20.09.2017


WaPo Launches Facebook-Focused Marketing Agency

WaPo Launches Facebook-Focused Marketing Agency

The Washington Post Co. is entering the "integrated marketing" space with the launch of SocialCode, which it bills as a full-service branding agency. But unlike the recent efforts by rival newspaper publishers such as Gannett and Tribune to create standalone marketing units that are a step away from the main content product, WaPo's effort is strikingly niche: SocialCode, housed within the Slate group, is devoted solely to helping marketers advertise themselves on Facebook.

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Author

Anton Jolkovski

Date

2011-01-20 17:42

Shaping the Future of the News Publishing


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