Date

Fri - 20.10.2017


Media World Awaits The Daily to Forge Model for iPad Content

Media World Awaits The Daily to Forge Model for iPad Content

In the coming weeks, News Corp. is set to unveil one of its more audacious content bets in recent years: The Daily, a newspaper designed for the iPad and the generation of tablet devices it inspired.

Conceived by News Corp. Chairman Rupert Murdoch, who negotiated directly with Apple CEO Steve Jobs, the publication breaks new ground in a couple of ways. First, it's one of the biggest bets on traditional journalism in years on any platform -- 100 writers, editors and designers have been hired for the project -- since Conde Nast sunk $100 million into Portfolio magazine.

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Author

Anton Jolkovski

Date

2011-01-18 17:19

Shaping the Future of the News Publishing


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