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A pie de calle: Madrid's newest free weekly

A pie de calle: Madrid's newest free weekly

Spanish weekly A pie de calle recently hit the streets of Madrid with a circulation of 100,000 copies, reported on Tuesday. Although it currently only serves Madrid's community, the 24-pages free weekly is aiming to have 12 local editions by 2011.

The newspaper was created as an alternative to the existing local media outlets, which are "very focused on the small municipality or district," said director Concha Minguela to Periodista Digital. "There has never been a regional newspaper in a broader context such as in Galicia La Voz accompanied by several local supplements," she explained.

The newspaper also plans to increase its circulation to 500,000 copies and expand its distribution to Barcelona, Sevilla, Bilbao and Valencia, pointed out.

The launch of A pie de calle comes at a time when Spain's free newspapers are facing circulation declines. According to the latest figures provided by the Spanish monitory agency OJD, the free sheets distributed in November 87,000 copies less than in 2009, PRNoticias revealed.

20 Minutos remains the most popular free daily with 712,236 copies, followed by AND (537,308) and Qué! (609,552). The 4.51 percent circulation decline represents a setback to the positive results reported in October, when the national dailies had an increase of 1,21 percent.


Clara Mart


2010-12-16 21:53

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