Date

Wed - 13.12.2017


WEF Study Tour: New York Times social media editor Jennifer Preston

WEF Study Tour: New York Times social media editor Jennifer Preston

Jennifer Preston's appointment as social media editor at the New York Times attracted considerable attention when it was announced last year: mainly, because the concept of the role was still new, but also because she wasn't what one might expect in what is often seen as a young, techy position. As she told the World Editors Forum study tour participants today, she had no presence in social media before she took the job, didn't have a smart phone and barely even texted.

There is a clear logic to appointing somebody with a similar profile, however. By learning everything from scratch themselves they will have more of an understanding about what difficulties people may encounter, and they are arguably likely to have more success persuading other non-social media users to change their habits.

For more on this story, visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-12-01 16:07

Shaping the Future of the News Publishing


© 2015 WAN-IFRA - World Association of Newspapers and News Publishers

Footer Navigation