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Updates: More details on News Corp.'s tablet-only newspaper

Updates: More details on News Corp.'s tablet-only newspaper

Rupert Murdoch's tablet-only news publication, to be called The Daily, will be launched exclusively as an app for the iPad, and appear later on Android tablets, reports last week revealed. Since then, we've learned that The Daily's budget is believed to be US$30 million, with a staff of about 100, according to a report today by PC World.

A round-up of other information on the project is after the jump.

- The Daily will be published on the tablet seven days a week, and is expected to cost 99 cents a week, or US$4.25 a month.

- It will be headquartered in News Corp.'s New York offices and will cover the United States only, with no plans for foreign bureaux or a Washingon, D.C. bureau.

- Readership is expected to be between 100,000 to 500,000 over the first five years.

- A beta version is expected to launch by the end of the year, and a full launch is expected early in 2011.

- Apple CEO Steve Jobs has been reported to be involved with The Daily. However, it isn't clear if Apple is actually providing News Corp. with technology and assistance that other publications don't have access to.

- The Daily will have some well-known journalists on its staff, including: "Sasha Frere-Jones, the music critic of The New Yorker; Steve Alperin, a high-profile television producer; and Richard Johnson, the former king of Page Six. The Daily will incorporate some material from the rest of the News Corporation -- Fox Sports will provide some video, according to people putting together the prototype -- but the plan is that a vast majority of the content will be original."

- Greg Clayman has been chosen as publisher, and Jesse Angelo, former managing editor of The New York Post, will be the editor. Other managing editors that have been chosen are: Mike Nizza, Steve Alperin and Pete Picton. Richard Johnson will be the head of a team of reporters covering Los Angeles.

- New Corp. has already seen some success in its partnership with Apple. For example, when readers download the Wall Street Journal's iPad app, they buy their subscription directly from Dow Jones.

- The project is believed to have been in development for about six months.

- Critics question how successful Murdoch's first major tablet-only effort will be: "Murdoch has no feel for, knowledge of, or interest in technology, and has staffed his new effort to deal with it with a lot of like-minded newsroom technophobes," Michael Wolff, editorial director of the Adweek Group and author of "The Man Who Owns the News: Inside the Secret World of Rupert Murdoch," told Fortune. "What's more, there's no evidence Rupert even knows how to make a newspaper that will appeal to Americans -- he either makes working-class tabloid papers, a form that died in the U.S. in the 1960s, or a kind of bland utility sheet (i.e., the Times in the UK, which arguably the Wall Street Journal is on its way to becoming) that makes Gannett look sexy." Wolff added that "Jobs and Murdoch have long held a preictable antipathy toward each other."


Leah McBride Mensching


2010-11-22 18:29

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