Wed - 13.12.2017

Google beta tests videos for AdWords in the U.S.

Google beta tests videos for AdWords in the U.S.

Google will be featuring video clips within its sponsored AdWords results in the United States, Vertical Leap reported yesterday.

The so-called "video extensions" will appear below a given brand's text ads and will play automatically. Users will be able to view the promotional content on an "expandable plusbox." Users can access the advertiser's website through an embedded URL link, EquiMedia informed.

Image: SMSeo

"Video extensions create a richer experience for users and offer more information than text alone can provide. By engaging users with videos on you're able to combine the benefits of brand advertising with the targeted relevance of search," the company said.

Once the video has been viewed for 10 seconds, advertisers will have to pay the maximum pay-per-click (PPC) fee for the ad click, BD Recruitment explained. Entertainment and technology brands are predicted to be the ones most likely to receive expanded exposure since they could integrate movie trailers and product demonstrations, EquiMedia outlined.

Google's AdWords is the main revenue generator for the firm, having gathered nearly £23 billion in 2009, Vertical Leap added. The "video extensions" are currently being beta tested in the US and it is not known when the initiative will be launched in the UK, Marketing Week divulged.


Alisa Zykova


2010-11-17 17:21

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