Sat - 20.01.2018

Free weekly Fréttatí­minn launches in Iceland

Free weekly Fréttatí­minn launches in Iceland

The free daily market in Iceland, which has the highest number of free daily copies for every 100 people, just got a little more competitive.

Jón Kaldal, previously the editor of Frettabladid, has launched a new free weekly, called "Fréttatí­minn," according to a report by Newspaper Innovation. The new freesheet was launched in October, and is owned by Kaldal and five other co-workers. Each edition of Fréttatí­minn has 72 pages, and the goal is to fill 55 percent of the newspaper with advertising.

The newly launched weekly has a circulation of 82,000 copies, and six weekly editions have been published so far.

The country has two paid dailies, Morgunbladid & DV, and one free daily, Frettabladid, according to Newspaper Innovation.


Savita Sauvin


2010-11-16 17:03

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