Tue - 21.11.2017

The importance of an Apple newsstand

The importance of an Apple newsstand

Poynter's Damon Kiesow has called upon publishers and Apple to create a "real digital newsstand" for the iPad. Kiesow highlights the "confusing array of options" facing the consumer, as publishers choose different ways to make their readers pay.

Last week, Newsweek released an iPad app that allows readers to buy subscriptions through Apple's in-app purchasing system. This is one of the options available to publishers which makes it very easy for consumers to make purchases - it is as simple as clicking a button within the app - but means surrendering significant cash (30% of the revenue) and control (access to consumer data) to Apple. The technology to offer the subscriptions was developed by Urban Airship, according to The New York Times.

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Leah McBride Mensching


2010-11-03 17:07

Shaping the Future of the News Publishing

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