Wed - 13.12.2017

Survey: Print media easier to read than digital

Survey: Print media easier to read than digital

Most U.S. adults think printed media is easier to read than its digital equivalent, but they also prefer immediacy that can only be offered by using digital media, a survey by Harris Interactive has found.

"You can exchange a dozen emails in the time it takes to find a stamp for your snail mail, but a handwritten birthday card in your mailbox somehow means more than an identically worded email in your inbox," Nader Alaghband, founder and CEO, of Earthtone, which funded the study, stated in a press release. "Simply put, we choose new, digital media where it adds value and we opt for traditional media when that's what's best for us."

Image: Green Panthers

Fifty-eight percent of adults said they think a paperless office isn't going to happen in the near future, and 64 percent said they prefer to read something in print than on a computer screen, according to the press release, posted by Editor & Publisher.

Earthtone provides e-commerce solutions to the Internet printing sector.


Leah McBride Mensching


2010-11-03 22:00

Shaping the Future of the News Publishing

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