Wed - 13.12.2017

Study: Canadian readership stays strong

Study: Canadian readership stays strong

Dailies still remain a "vital source of news, information and entertainment for consumers in seven of Canada's largest and most competitive markets," according to the latest NADbank Readership Study, released by Newspaper Audience Databank, principal research arm of the Canadian daily newspaper industry.

The study, conducted from fall 2009 to spring 2010 in markets including million-plus markets, such as Toronto, Montréal, Vancouver, Ottawa-Gatineau, Calgary, Edmonton, as well as Halifax, found that readership of daily papers, either print editions or web sites, remain stable in all these markets, Editor & Publisher reported.

Among the million-plus markets, 76 percent of people in Toronto over 18 read either a daily newspaper in print or online each week. The figures were even higher in other markets: 77 percent in Montréal, 78 percent in Calgary and Edmonton, and 79 percent in Vancouver and Ottawa-Gatineau.

Online readership reached 30 percent in Ottawa-Gatineau, followed by 25 percent in Toronto and Calgary.

The information released this week includes readership results for 31 Canadian dailies, as well as data for 60 community newspapers in 33 markets and information on product, retail, and lifestyle in 22 markets.


Erina Lin


2010-10-08 22:47

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