Date

Sat - 18.11.2017


Huffington Post to launch a new 'Divorce' vertical

Huffington Post to launch a new 'Divorce' vertical

Continuing its expansion foray into new verticals, The Huffington Post announced plans to launch a new section dedicated to the topic of divorce, MediaBistro.com reported yesterday. The new section will go live on November 2.

The new section will be headed by journalist and author Nora Ephron, who conceived the idea and will now serve as a founding editor along with Willow Bay as the senior editor. The niche section will target a large number of people, as approximately half of all U.S. marriages ends in divorce, the article stated.

"If you want to know about planning a wedding or things like that, there are so many places for people to go, but there isn't one go-to place around divorce," Arianna Huffington told MediaBistro.

The launch of this new vertical is set to coincide with the release of Ephron's new book, "I Remember Nothing" which has a chapter focusing on divorce set to release on November 9, according to another post on MediaBistro.com.

The new vertical is much like The New York Times' past launch of its blog related to alcohol, called "Proof," New York Magazine pointed out. "...and instead of being awesome stories about getting drunk all the time, it was filled with dreary, joyless cautionary tales," the magazine stated. "We worry that the same thing will happen with the Huffington Post's new 'Divorce Vertical'..."

The section will feature many contributors offering their views on the subject of divorce, along with tips and advice to divorcees about dating and raising children, according to MediaBistro.com.

Author

Savita Sauvin

Date

2010-10-06 16:00

Shaping the Future of the News Publishing


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