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Spanish newspaper market shrinks 14.1 percent

Spanish newspaper market shrinks 14.1 percent

As publishers struggle to create new business models, Spanish newspapers saw their revenue go down in 2009 to €2.048 million, 14.1 percent less than the €2.357 million gained in 2008, according to 2010 Digital Content Industry Report published by Asimelec, revealed today.

The highest decline was reported on ad revenue, which declined 24 percent from €1.112 million to €834 million. Although newspaper sales went down by 5.6 percent, the loss was offset by an increase in the cover price, the report explained. However, an increase of 4.2 percent in online advertising generated revenues of €297.7 million.

For the first time since 2003, newspaper penetration in Spain is below 40 percent. According to the report, the number of readers declined from 16.1 million in 2008 to 15.7 in 2009.

The newspapers market was not the only one to suffer losses. The survey showed that, for the first time in five years, cable television reported revenues declines because of the increase of online television, revealed. Overall, el 25.2 percent of the Spanish population watches TV contents on the web.


Clara Mart


2010-10-05 19:31

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