Wed - 13.12.2017

Study: Facebook beats Twitter on news traffic referral in France

Study: Facebook beats Twitter on news traffic referral in France

Facebook drives 13 times more traffic to French news sites than Twitter, which only accounts for one click per 100 visits, according to a study conducted by AT Internet Institute, paidContent reported today.

Among the top 12 leading news sites in the country, Facebook is responsible for 1.3 percent of visits and Twitter for 0.1 percent. By way of comparison, researchers also looked at the traffic driven by Google and found that the search engine' share is 40.6 percent or 30 times greater than Facebook, AT Internet explained in a press release.

Graphic source: AT Internet Institute

"This figure remains high, but we should not forget that the main function of a search engine, such as Google, is to suggest links to Internet users. This is not the case for Facebook," the company reminded.

The low impact of Twitter is becoming a trend in some countries. According to paidContent, a study released in March showed that the 140-character site only drives 0.14 percent of the traffic to U.S. news sites.


Clara Mart


2010-09-29 16:52

Shaping the Future of the News Publishing

© 2015 WAN-IFRA - World Association of Newspapers and News Publishers

Footer Navigation