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Knight Foundation adds Journalism Online pay system

Knight Foundation adds Journalism Online pay system

The John S. and James L. Knight Foundation will give Journalism Online's Press + e-commerce online platform to 10 non-profit journalism sites in order "to encourage you to seek permanent sources of financial support," the foundation told grantees, Editor & Publisher reported today.

The first 10 sites given grants from the foundation that install Press + will receive a year-long waiver of of the revenue Journalism Online collects for the platform, as well as payment and advisory services. Journalism Online was formed in 2009 by Steven Brill, Gordon Crovitz and Leo Hindery.

Image: Superchou's Flickr photostream

In an interview with Shaping the Future of the Newspaper last summer, Steven Brill said that as a lecturer of a journalism course at Yale University, he suddenly became conscious of the talented young people he was sending into a profession ready to implode "because a bunch of publishers made a crazy decision to give everything away for free."

Brill sighted two barriers facing the online payment model, the initial cost itself and the laborious process of exchanging payment information in order to access content.

"We intend to eliminate the second part of it by having one account, one password, across hundreds and hundreds of newspaper Web sites. By presenting multiple options for people to pay, there are two reasons for that, one is so the publishers can work out what's best and second is so that the consumer has the choice the consumer wants," Brill said. "Having a micro-payment makes more sense than saying to me if you want to read that article you have to subscribe for a year, or a month, or even a week."


Leah McBride Mensching


2010-09-22 22:58

Shaping the Future of the News Publishing

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