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Russia: Twitter and Facebook in top 10 list

Russia: Twitter and Facebook in top 10 list

According to a survey by analytical firm comScore, Facebook and Twitter have both reached the top 10 in Web resources in Russia, reported today. In July 2010, Twitter's users reached 1.8 million, six times the number at the same time last year. Facebook, meanwhile, attained four times more visitors than in 2009, amounting to 3.9 million.

Yuliya Udovenko, marketing director of MindShare Interaction (worldwide media communications group), explained that there was a heightened interested towards international Internet projects in the country, Kommersant wrote. She added that advertisers were more likely to be interested in Facebook and YouTube.

Overall, Russia's Internet audience boasted a 31 percent hike since last year, rising to 43.3 million unique users over the age of 15, according to a comScore study of 100 top-ranking sites. Pornographic websites and Web outlets launched since summer 2009 were not taken into consideration. The study featured installing statistics software on 20,000 users aged 15 and above.

Andrei Chernishov, general director of AdWatch, said that that the figures suggest a threat to Russian-based platforms since those from abroad were quickly gaining importance. Fotostrana, a social network launched in Russia in June 2008 by investment group Embria (which invests mostly in social networks), saw a 644 percent rise since 2009, attracting 3.57 million users. In total, the site has 5.47 million members. Udovenko mentioned that advertising ventures with Fotostrana might be appealing.

Online fact-directory Wikipedia and video hosting site YouTube doubled its audiences to 14.2 and 10.8 million unique visitors, respectively. Facebook has a global following of around 500 million users while Twitter's monthly usership averages 190 million, said.


Alisa Zykova


2010-09-15 21:02

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