Date

Mon - 25.09.2017


Virgin creating iPad-only magazine

Virgin creating iPad-only magazine

Richard Branson's Virgin is planning to launch an iPad-only magazine, called Maverick, in October, MediaGuardian reported today. The magazine's revenue will be subscription-based, and the content will be focused on technology, design and film. It will be led by Branson's 29-year-old daughter Holly, with former Arena, Zoo and FHM editor Anthony Noguera also on board. Prior to Maverick's launch, a "substantial" marketing campaign is expected. Image: CrunchGear

Following its iPad launch, Maverick will also be available on Android devices and the iPhone, Advertising Age reported. In addition to subscription revenue, Holly Branson is looking to sign several "select premium advertisers" to work as "brand partners," according to AdAge. Although the launch is scheduled for October, it will only be able to launch once premium brands have signed on for the project. "An executive close to the matter claimed that advertiser response has been positive and that Maverick will be able to choose which brands it signs up for the first batch of six- month contracts," the article explained.

Author

Leah McBride Mensching

Date

2010-07-16 22:15

Shaping the Future of the News Publishing


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