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News Corp pulls sports channel off free TV

News Corp pulls sports channel off free TV

Following the raising of paywalls across newspaper titles this month, News Corp is now putting its UK sports broadcaster, Sky Sports News, behind a paywall as well, MediaGuardian reported today.

BSkyB, which launched Sky Sports on Freeview eight years ago, is preparing to launch a new HD service. The move "marks a significant shift in BSkyB's attitude to the benefits of using the reach of the free-to-air service as a marketing channel to attract subscribers to its pay-TV service," and indicates BskyB may also put its website behind a paywall, according to the report. Sports fans will have to buy a subscription TV package to watch Sky Sports.
"As part of a subscription service, customers can look forward to expanded coverage and the launch of Europe's first HD sports news service," said Barney Francis, managiing director of Sky Sports, according to

Sky Sports will be replaced on freeview with a "+1" time-shifted channel of Sky 3.

"I think it's another step in the chain of Murdoch deciding he won't give content away for free," Dominic Buch, an analyst at Numis, told the Financial Times.


Leah McBride Mensching


2010-06-18 20:52

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