Date

Mon - 25.09.2017


Reuters.co.uk to relaunch more ad-friendly design

Reuters.co.uk to relaunch more ad-friendly design

Following the revamp of Reuters' U.S. Web site in December last year with a cleaner, more advertiser friendly look, the news wire is set to restructure its free, open UK news site along similar lines, paidContent reported.

Reuters.co.uk is significantly dependent on advertising revenue, unlike many of its services that target business professionals with premium pricing. The redesigned advertiser friendly UK site plans to launch this week, and it is likely certain content elements will become paid, MediaWeek reported.

Having revamped its commercial operations over the last six to seven months and making some significant hirings during the period, "We started to organise the site around topics. By topics, you can create topics of advertiser interest - whether broad topics like foreign currency exchanges or narrow topics around the small business environment," Tim Faircliff, consumer media general manager of Thomson Reuters, told paidContent.

While maintaining current free news offerings and without ruling out the future possibilities of a paid model, Faircliff explained Reuters is "moving in to the ad-supported model with a nod to the fact that paid is part of the DNA of our organisation," according to paidContent. "We think it's sensible that you can pay for niche, high-value content."

However, a decision to move to a paid model has not been finalised, MediaWeek reported.

This summer, the Reuters.com will see deployment of a geo-IP to show readers the relevant sections automatically, according to paidContent.

Author

Savita Sauvin

Date

2010-04-20 19:14

Shaping the Future of the News Publishing


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