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Does the Financial Times have a perfect business model?

Does the Financial Times have a perfect business model?

The financial crisis that spurred the media crisis has left journalists, publishers, bloggers, and other media professionals on an unrelenting quest to find the a business model that meets the demands of both the digital and print worlds. As this quest continues, Peter Kirwan, writing for The Guardian's Media Blog, suggests that, at least in the digital realm, Financial Times' Web site has found the answer.

Kirwan examines what the Financial Times did over the past few years to turn itself around from a failing publication in 2002 to one of the only publications to make a profit last year while the rest of the media world seemed to fall apart. This leads the author to wonder if "the FT has unlocked the secret of eternal profitability."

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Leah McBride Mensching


2010-04-06 19:26

Shaping the Future of the News Publishing

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