Date

Sat - 18.11.2017


SFN report: 85 percent of users think online content should remain free

SFN report: 85 percent of users think online content should remain free

Will consumers pay for online news and entertainment contents that are now free? According to a recent Nielsen survey which covered more than 27,000 consumers across 52 countries, 85 percent said they would like free content remain free, the latest SFN's report, New Revenue Models for Newspaper Companies, reported.

The survey was conducted during the autumn of 2009, covering nations in five geographical regions, including the Asia Pacific region, Europe, Middle East/Africa/Pakistan (MEAP), Latin America and North America.

When asked if free online content should remain free, the majority (85 percent) of all the respondents said they strongly agree or agree, while only a small group expressed their disagreement, according to the Nielsen report "Changing Models: A Global Perspective on Paying for Content Online," released in February 2010.

To break down by region, Latin Americans had the highest percentage of respondents saying they "agree" or "strongly agree," with more than nine out of 10 saying so.

Respondents from Asia Pacific countries had the lowest percentage, yet they still reached 80 percent, according to the report, released by SFN and the World Association of Newspapers and News Publishers.

Click here to download our free mini report, Paid vs. Free Content Debate.

Author

Erina Lin

Date

2010-03-24 22:08

Shaping the Future of the News Publishing


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