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New York Times' metered system will take time

New York Times' metered system will take time

Building a great system takes time, which is why The New York Times isn't in a hurry to launch its metered paywall this year, President and CEO Janet Robinson said in an earnings call today, paidContent reported.

The new system will "keep us connected to search driven Web" by being flexible between paid and free content, she said.

In the mobile arena, The Times' free iPhone app reached 3 million downloads since it was launched in July 2008, according to MocoNews. In December, it had 75 million mobile pageviews, Robinson said.

It also has paid apps. Its iPhone Crossword app which has a tiered pricing structure: 30 day subscription for US$1.99, six months for $9.99 or a yearly subscription for $16.99. The newspaper's BlackBerry Sudoku app and Crossword app both cost $2.99.


Leah McBride Mensching


2010-02-11 00:25

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